
On this May Bank Holiday weekend, exactly 32 years ago, London was abuzz with jungle events as the musical genre was rapidly emerging from the underground. Event organisers were vying to reach rave-goers, and their best chance was to advertise on London’s jungle pirate stations.
I have previously written about the pirate tapes that Matthew Wharmby copied for me in 1996. These tapes introduced me to jungle history prior to 1995 – the year when I had moved to London. This Kool FM tape, recorded by Matthew on 28th May 1994, was part of this collection. Reflecting the scale of jungle’s explosion, the adverts occupy 37 minutes of this 47-minute one-sided tape recording. At the 37 minute mark, DJ Kane and MC G start their set.
MC G: Yes, London, back after the ad break. Sounds of the DJ Kane, time to come with it Kane, sounds of the Kool FM stepping in y’all. Straight from the top, first one from the Kane. Come with it DJ. […]
To all those who reached to the Roller Express yesterday. Harder They Come, Few Dollars More – absolutely wicked.
“The Harder They Come, A Few Dollars More” event mentioned by MC G is the very first advert on this recording (studio tapes with ads were prepared ahead of each weekend’s broadcast, so you could still hear past events being announced). You can listen to the recording below, and browse the flyers and other information I found online for each of the adverts.
It’s a nice trip back in time on another sunny and rather hot Bank Holiday weekend.
Ad #1 @ 0:00
The Harder They Come Part 2
Friday, 27th May 1994
Roller Express, Lea Valley Trading Estate, Edmonton N18


Ad #2 @ 1:15
Liquid In The Jungle Part 1
Friday, 27th May 1994
6-9 Station Avenue London SW9
DJs including: DJ Ron, Brockie, Jumping Jack Frost, Krazy Legs
Ad #3 @ 2:28
Club Telepathy at the Wax Club
Every Friday


Ad #4 @ 4:20
The Roast Presents: Land of The Giants
Saturday, 28th May 1994
New London Astoria, 157 Charing Cross Road, London W1



Ad #5 @ 6:00
Desire
Saturday, 28th May 1994
Roller Express, Lea Valley Trading Estate, Edmonton N18


Ad #6 @ 7:56
Jungle Fever: The 2nd Bite
Friday, 10th June 1994
Roller Express, Lea Valley Trading Estate, Edmonton N18

Ad #7 @ 9:56
Jungle In The Dam
Friday, 19th August 1994
Attention all junglist ravers. On the 19th of August 1994, Jungle Love along with Kool FM presents Jungle in the Dam.
Yes that’s right, Jungle in Amsterdam. For the first time the weekender you’ve all been waiting for, all at a price you can afford. Two nights and three days at a luxury five star hotel, travel on the luxury coach with television and toilet, and sightseeing if required. All at – once again – a price you can afford. On Friday evening, we’ll start to entertain you with a poolside barbecue party and on Saturday night the raving really begins. DJs will be supplied by the Kool FM Hit Squad. For information telephone 0374 755 709, 0374 125 255 or 0831 837 183. Jungle Love and Kool FM, spreading the jungle vibes across Europe.
Ad #8 @ 14:26
Club Storm Presents: Jungle With Class
Every Saturday
Futures, 18 Broadway, Deptford SE8

Ad #9 @ 16:05
Jungle Splash: The Boom
Sunday, 29th May 1994
Roller Express, Lea Valley Trading Estate, Edmonton N18


Ad #10 @ 18:38
Moving Shadow Presents: Voodoo Magic
Sunday, 29th May 1994
Equinox, Leicester Square, London WC2H


Ad #11 @ 19:46
Thunder and Joy Present: Summer Breeze
Sunday, 29th May 1994
112a Great Russel Street, London W1


Ad #12 @ 21:24
Togetherness Is The Way
Monday, 30th May 1994
The Dungeons, Lea Bridge Road, Leyton, London E10


Ad #13 @ 23:42
Jungle Rock
Monday, 30th May 1994
The Leisure Lounge, 121 High Holborn, London WC1V


Ad #14 @ 24:41
Bushdoctor Promotions Present: The Exodus
Saturday, 11th June 1994
The Sanctuary, Denbigh Leisure Centre, Milton Keynes MK1


Ad #15 @ 25:53
Fugitive Promotions Present: London Jungle Festival All-Dayer
Sunday, 12th of June 1994
The Roundhouse, Camden, London NW1
Live PAs by All Saints (Jungle Remix by Don E)
Deep Blue – Helicopter
Lennie De Ice
DJs: Randall, Ron, SL, Brockie, Darren Jay, Jack Frost, Swift, Devious D, Babyface
MCs: ID, PSG, Navigator, Det, GQ, Platinum, Moose and Five-O
Ad #16 @ 26:54
Rush at The Rocket
Friday, 17th June 1994
Holloway Road, London N7
Ad #17 @ 27:12
Renk Records Presents: Jungle In Yer Face
Friday, 17th June 1994, every Friday thereafter (10pm till late)
Intermezzo Club, 229 Lower Clapton Road, London E5
Ad #18 @ 28:36
Ambush
Friday, 17th June 1994 (10pm-late)
The Dance Cultural Centre, 24 Ashwin Street, Dalston London E8
From Kool FM: DJ Kane, Phaze 3, DJ Ash, Mampi Swift, Brockie, DJ Ron
From Shockin FM: General G, G Money, Total Chaos
Ad #19 @ 29:46
Renk Records Presents: M-Beat and General Levy – Live In Concert
Sunday, 19th June 1994
Walthamstow Assembly Hall, London E17
Now hear this, this is an important announcement coming from Renk Records, your number one jungle label. Regarding the M-Beat concert, we’ve been getting a lot of inquiries from the young ones. We want you to come down to the concert. It is open to all ages. Don’t forget, it’s open to all ages, so go down and buy your tickets from the usual outlets. Or telephone Renk on 081 986 0314. We’ll see you down there on the 19th of June. It’s going to be Booyaka. Renk: keeping the jungle alive.

Ad #20 @ 30:30
Lucky Spin Records
10am-8pm Monday to Saturday
103 Holloway Road, London
For the best in hardcore vinyl and rave merchandise, there’s no other than Lucky Spin Records, situated on 103 Holloway Road in London. We’ll be open from 10am to 8pm, Monday to Saturday. We give you the most upfront dance music London can offer. If you can’t come down, just give us a ring on 071 609 3033. Lucky Spin will be the main merchandise outlet for Jungle Fever and DJ recordings. Also ticket outlets for all major events throughout the year. Free parking situated in the back streets of the shops, and you can park outside on Saturdays. Nearest tube station – Highbury & Islington.
Make it a date and don’t be late.
Lucky Spin, 071 609 3033.

Ad #21 @ 31:14
Ibiza Records
10.30am-7pm, (late Friday and Saturday)
464 Kingsland Road Dalston E8
Yes, we have arrived! Ibiza Records – 464 Kingsland Road, Dalston E8. Telephone: 071 275 7888. We stock jungle, ragga jungle, jungle techno, DJ specials and dubplates, so all jungle DJs come and check us out and see. No joke business! We have access to all the fresh jungle tunes from the street and all top DJs and MCs passing through every Saturday. We are also a ticket outlet for all top jungle raves and have in-stock tapes and videos. Stop press: Jungle Splash now on video! Remember: music is the driving key, so come on all junglist DJs, get down to Ibiza Records, 464 Kingsland Road, Dalston E8, 071 275 7888. Opening times 10:30 to 7, late Friday/Saturday. Here to jungle you up!

Ad #22 @ 32:29
Select Records in Brixton Road
Ad #23 @ 33:56
Skytone Communications, mobile phone shop in Lower Clapton
Skytone Communications for all your mobile requirements, connections, mobile phones and accessories. We’re situated at 25B Lea Bridge Road, Lower Clapton, near the roundabout. For more information call 081 880 0600 or fax us on 081 880 0500.Skytone, leading the way.
Ad #24 @ 34:43
Jungle Splash announcing 500 more tickets have been released for the event advertised in Ad #9, and are for sale at Ibiza Records.
Ad #25 @ 36:11
To all promoters, for advertising on Kool FM or DJ hire, phone 0860 395 262, alternatively 0831 837 183, or leave a message on our 24 hour pager system 0459 13 98 93 and we’ll get back to you. Also, for promos or letters of support, send them to 25B Lea Bridge Road, Upper Clapton, London E59QB. Kool FM, the natural trend for 94.







